The Video Platform Offers Viewers Control to Reduce AI-Generated Media in Their Feeds

The platform is rolling out a new feature that allows them to reduce the quantity of AI-made content appearing in their streams. This initiative comes as the service announced that it now features over 1 billion content made with AI.

Testing and Rollout

The new functionality is undergoing trials over the next few weeks before a global rollout. This shift coincides with a increase in AI-generated material, driven by recent video-generation tools.

The Broader AI Trend

Studies have shown that almost 10% of the most rapidly expanding channels on another major platform exclusively feature content made by AI. A significant portion of this material is considered mass-produced AI material, a label for substandard, mass-produced content that is frequently illogical or bizarre.

Based on user feedback that many people appreciate content created using AI tools, ranging from AI artwork to science explainers, and we intend to offer the community the option to adjust the amount of that, based on their own preferences,” commented a platform representative.

AI on the Platform

The platform announced that there are currently 1.3bn videos on its app tagged as made with AI. In total, in excess of 100 million media items are uploaded to the app each day, making AI content a minor percentage of its overall inventory.

How to Adjust Settings

Members will be able to decrease or raise the level of artificial media they watch by using the topic control option in the application and selecting the AI content topic. Additional categories that can already be modified under the setting cover news, fashion, aesthetics, and choreography.

Content Labeling and Policies

TikTok’s rules mandate creators to tag convincing artificially created content, and it prohibits harmful deepfakes of celebrities or emergencies. Any authentic-looking artificial content that is without a tag can be deleted under its community policies.

Additionally, the service will from now on attach an “AI-made” label to content produced via its proprietary AI systems, or identified by an industry-wide initiative for spotting AI-generated material. This measure is intended to help prevent users from trying to circumvent the labeling process.

AI Literacy Programs

The company is also launching a two million dollar educational fund for experts and organizations to produce learning resources about using AI responsibly. This program will assist educational bodies focused on training programming and robotics.

Moderation Strategy

The platform has justified its safety measures, during discussion over plans to cut jobs for a large number of content moderators in the United Kingdom. The company is expected to eliminate a significant number of roles in its trust and safety team in the UK capital, with labor groups and digital protection specialists raising concerns that staff are being displaced by machine-led review.

A trust and safety lead clarified that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by eliminating the most harmful content ahead of it gets reviewed by people. The company announced a notable drop in shocking and graphic content handled by content reviewers over the previous year due to reliance on its automated systems.

“We think that it’s essential to combine humans and technology to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s very important to minimize viewing of unsafe media as swiftly, which is the area in which a extensive automated help is making a difference process content quickly.”